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Ideal Choice Property Management & Florida International Realty Services is a DBA of Simpl Services LLC, an incorporation established in 2006. Founded by Paula & Paul Brian, managed by Mark and Elsa Lester .
We represent home owners  from all over the world, who have become reliant & appreciative of our services

Paul and Paula founded Ideal Choice in 2006. They advise the company but have taken a reserved role due to health concerns. The ideals and quality they established are maintained as a core to our values as a team.

Mark and Elsa actively run the company. Mark runs the front end, including management and real estate. Elsa handles the backend and media. Together, we do all we can to ensure the superior service known of Ideal Choice and Florida International Realty Services.

About Us

Paul & Paula
Mark & Elsa


".We have had some unpleasant experiences with so-called management companies in the past. Changing to these guys was one of the wisest moves we have ever made...Their response to emails and phone calls is very prompt, which is a rarity in Florida......I challenge anyone to find a more friendly, approachable and efficient team...We give Paula & Paul our full recommendation.."

Mr & Mrs Johnson, Wigan, UK 



"...we think that we have two people who we can rely on to manage our property in the way we expect it to be looked after, ...they are reliable, hardworking and trustworthy...our very own A-TEAM!  "

Mr & Mrs Meadows, W. Midlands, UK

" (the last renter) phoned to tell me what a great holiday he had and how well the villa was kept, like a showhouse he said, so well done I really appreciate the work you put in,Thanks."

Mr Kershaw, Leeds, UK 

"All our guests leave satisfied and leave nice comments about our home and Paula and Paul . We ourselves are more than satisfied with the service we receive"

Mr & Mrs Nielsen, Denmark

"...we had tried 3 management companies in the past and we wish we'd found Paula years ago, it would have saved us a lot of hassle...and cash! They will put themselves out of their way for us, doing well more than their 'duty calls'. In our opinion they are simply the best! But that's to be expected, they are from Yorkshire after all!"

Mr & Mrs Walker, UK

" Since we bought our home back in 1999 we have had some terrible management..some ripping us off, some just inept, but after just 8 months of having Paula deal with our property,  I can honestly say that it was the best decision we ever made. Efficient, friendly, honest, reliable are just some words that go to describing them.....they are more than Management, they are our friends. I cannot recommend them highly enough...(Thanks for all the hard work guys)"

T. Ward & B. Feather,  UK

"..a real home from home. Very clean. Much better than a hotel! Many thanks to our new friends Paula & Paul , you were great in helping us on our  first visit to Florida "

G Slade , UK (see below, with daughters Emily & Georgie)

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